In 2014, after 25 years as a transformation expert — someone who'd spent a career understanding human behaviour — I burned out.
About a year later, at a women's success event, something didn't add up. Women were saying one thing while their body language said something else entirely. With that much time spent reading people, the gap was impossible to ignore.
Still in recovery, and just launching a new style business, I started meeting women for coffee — and cake — just to understand.
Patterns emerged. So I kept digging — speaking with a significant number of women, and men too, to understand how women actually start businesses, the trends behind it, and how it compares. What began as curiosity turned into years of research — and, eventually, a name: Minerva, after the Roman goddess of wisdom.
Thousands of conversations
Countless connections
One powerful movement
Change for a greater future
I'm a transformational leader, speaker, author, and creator of spaces and resources that bring meaningful change to people.
With over 35 years of experience, I've worked alongside organisations and individuals navigating real transformation.
Minerva is part of my legacy — Woman Thriving — helping women build exceptional businesses through wisdom, connection and authentic leadership.
Read more about Miranda →Ready to see where your own story could lead?
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The Minerva Manifesto™ is a trading style of Avant-Garde Transformations Ltd, Samlesbury Studio, Britannia Buildings , Drumhead Road, Chorley, Lancashire, UK PR6 7BX . Copyright 2026. All Rights Reserved.